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Alpha Industries has had an eventful year in terms of collaborations, from BAPE to Undefeated, they’ve teamed up with near everybody and in finishing off the year, they’re teaming up with Istanbul-based label Les Benjamins. The focus of the collaboration is Alpha Industries’ classic MA-1 Bomber Jacket silhouette, this time dressed in a clean olive green colorway. On the back and front, the “Les Benjamins” logo has been subtly embroidered for a simple understated look.Nike Air Vapormax Running Shoe POPSUGAR Fitness AU The upcoming Les Benjamins x Alpha Industries collaboration is set to release December 1 from Les Benjamins’ official site.

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Not long ago, we were on hand for the summer edition of Copenhagen’s Sneaker Banquet, a gathering point for Scandinavian sneakerheads to buy, sell and browse through rare kicks. The event might not boast the size or prestige of conventions like New York’s Sneaker Con, or Sneakerness, which makes several stops across Europe every year, but nonetheless Sneaker Banquet is a reminder of the tastes and trends that characterize Denmark’s closely-knit community. We hit up our experts in the field – Kevin Walter from Norse Store, Pelle Klysner from Sneaker Banquet, and Mads M ller from Copenhagen International Fashion Fair – to dig deeper into the specifics of Copenhagen’s sneaker scene. From why Jordans don’t get much love anymore to the city’s obsession with running, here’s what they had to say. Copenhagen Sneaker Banquet 2016 Describe your role in Copenhagen’s sneaker scene, when did you start being interested in sneakers? Kevin Walter, Buyer at Norse Store: I don’t see my role in the Copenhagen sneaker scene as a collector. I e always worn all my sneakers, and I’ve never been a big reseller. My interest for sneakers started growing up in France, where sneakers have always been a vital part of your everyday outfit. Playing football in the school yard and having something on your feet that matches your needs and your tracksuit,AIR MAX 2018 Air Vapormax AU this got me starting to think harder about my footwear choices. Pelle Klysner, Founder of Sneaker Banquet: We started Sneaker Banquet in 2007, at that point the sneaker scene was not more than a few hundred people. So we have been a core part of this massive growth in Copenhagen over the last few years. I’m not really a hardcore collector, more like a heavy user, and since I’m sample size I can get my hands on a lot. (Laughs) Mads M ller, CIFF: I started collecting sneakers back in 1998 when I was still an active basketball player. My passion and love for sneakers grew through the 2000s, and I have watched the rise of the sneaker hype in Copenhagen, since we were just a few nerds. I guess I was one of the first to be labeled as a sneaker freak in Copenhagen, and I have done my part to spike the interest for the new generations. Norse Projects x New Balance 1500 "Danish Weather Pack" Norse Projects x New Balance 1500 "Danish Weather Pack" Previous Next What makes Copenhagen’s sneaker culture different from other cities? Kevin Walter: I don think that sneaker culture in Copenhagen is unique or different than other smaller countries. All information is out there for you to get. There are no secrets anymore, and the big search has ended. Copenhagen is unique in terms of being very effective on hyping and killing one model very quick. Pelle Klysner: The older guys like myself probably aren’t paying that much attention to the hyped, new releases compared to the young bugs, we look more into clean design and high quality, maybe that’s not so unique, but the need for simple and clean design is indeed very Danish! Mads M ller: I think because we live in a small city, more or less everyone in the sneaker scene knows each other here. If you’re the new kid on the block making noise with your heat, everyone will notice. CIFF, 2015 Does Copenhagen’s sneaker culture have a long history, or has it started more recently? Kevin Walter: If you count a very select number of people and stores, the history is quite extensive. The last couple of years have brought us a lot of sneaker experts, that for sure. Pelle Klysner: Since I come from the ’80s skate and hip-hop background, I remember that we were very much aware of what we were wearing. It was Jordan 1s and brands like Converse, Airwalk, or Vans for the skaters, and adidas, Nike, La Gear, British Knights, Reebok and so on for the hip-hop crews, so I guess you could say the culture started around 30 years ago. Mads M ller: Not the longest, I guess it was first really acknowlegeded as a real culture in the early 2000s, before that it was the hip-hop guys that would have a small collection of kicks from trips to the US, London, Paris or Japan. CIFF, 2016 Which brands are the most popular in Copenhagen? Kevin Walter: adidas is really doing a good job right now. But I feel like New Balance is really getting some love and that really positive in my eyes. Pelle Klysner: adidas, Nike, and New Balance are super popular, while ASICS, Reebok and Coverse are making a nice comeback. Mads M ller: Right now the hype for adidas is crazy, but as any other country, Nike is always present and New Balance has finally gained the respect they deserve. How do Danish sneakerheads like Jordan products? Kevin Walter: The hype was there couple years back, now everybody is into runners. Copenhagen is like that, it changes quickly and most people go in the same direction. Pelle Klysner: They’re not really popular here, but I imagine just about half of the collectors in the country have at least one pair. Mads M ller: Two or three years ago, the hype and love for Jordans was massive in Copenhagen, but then every other store got a Jordan account, and as a result the demand and hunger for Js plummeted. Today only the hardcore Jordan fans are loyal to the brand, but of course certain limited drops and the OGs – especially from 1-6 – are still popular for some. How would you define a sneakerhead in Copenhagen? Kevin Walter: Someone who started collecting in the 2000s, someone who appreciates quality, limited runs, the history, the colors, the small, odd details and the people behind the brands. Now you have the new sneakerheads that follow each other and choose a few models throughout the year that are the hyped items. Some of them have been there longer then others of course, and deserve more respect. But the last two years have been crazy, like I said, everybody is a sneaker expert these days. No mainline/OG releases are interesting anymore, but for me, you find the best shit in the mainlines nowadays. Pelle Klysner: Don’t believe the hype, kids! Get your own taste and style. Mads M ller: There are two types today; the OG who has been in the game since the early 2000s, who cares for the history, stories, quality and fully nerds out on the details of the sneaker, and then there are the young kids who started a small collection after 2010, who are only into YEEZYs, Raf, NMDs, maybe a pair of atmos AM1s, or whatever is the flavour of the month. Wood x adidas Consortium Ultra Boost Is there a big running community in Copenhagen, in general? Kevin Walter: Very. People in Copenhagen are healthy, running is a big thing. Pelle Klysner: Yep it’s massive! Running societies like NBRO, SAYSKY, AC PAIN and others are getting bigger all the time, and a lot of those guys are also into sneakers. Mads M ller: Yeah definitely, the running community in Copenhagen is massive. Is reselling sneakers common in Copenhagen? Kevin Walter: The last couple of years it been booming. A lot of kids resell sneakers. Reseller stores have opened, parents get involved, deals are happening in the lineups, offering ridiculous amounts for shoes before releases at retailers. An unhealthy and crazy development of the scene. Pelle Klysner: Oh yes! It’s been growing fast lately. It’s not something I’m a big fan of, shoes are not a vintage watch that keep running for decades, so the prices you see out there are insane. Mads M ller: I would say it has become more common the last two years. A lot of the young kids flip kicks in Facebook groups, on Klekt, eBay and so on for big money. For more localized sneaker content from around the world, read up on why New Balance is popular in Japan.

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